According to a new study from MTV and Latitude, the app is changing our lives in three fundamental ways. The study, titled Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer, says:
Apps are enhancing our day-to-day experiences directly by enabling productivity, achievement of our personal goals, and so on—and indirectly through the resulting creation of free time, improved mental well-being, opportunities for positive discovery, and more.
Yes, that’s right. Apps make your life better. In fact, 70% of people said apps “make the rest of life better.” Furthermore, “73% said apps allow time to connect and interact with family and friends.”
More interesting, though, is what the study has to say about the life-cycle of an app:
While the early stages of the app life cycle are often based on recommendations, the final stages are more personal. Only 37% of entertainment apps and 39% of gaming apps continue to be used because friends use the same apps.
For TV and movie apps, ease of use (79%) and new content (55%) are the biggest reasons consumers will use an app for the long term. Whereas better alternatives (55%) and lack of new content (42%) will drive a consumer to delete an app.
Gamers look for apps that are challenging (75%) and easy to use (73%). With gaming apps, more than three-fourths (77%) of consumers say they’ll delete an app simply after they lose interest.