You may have heard that Facebook bought ebook publisher Push Pop press, and you’re probably wondering if Mark Zuckerberg is going to try and sell you his memoir next time you sign into your account. Facebook says no. According to the Push Pop site:
Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories.
This could be big news for publishers using Facebook to push their content to the 750+ million users. Imagine the slick capabilities of Push Pop at your disposal, turning a boring old text post into an engaging multimedia experience. But when you consider Facebook’s quest to go beyond its social network borders and into entertainment distribution, this new acquisition gets even more interesting.
Sure, Facebook is home to one of the largest gaming platforms in the world and even started streaming movies through a deal with Warner Brothers, but the social network doesn’t own the Zynga games or WB movies that drive so much traffic to the site. Facebook could be getting out ahead of the ebook competition.
It may also be worth considering this purchase in light of the June sale of MySpace to Specific Media and Justin Timberlake. It was widely reported at the time that the new owners intended to make MySpace an entertainment destination–which it always sort of was, at least for musicians. It may be more than a little interesting to see how these two sites pursue the same goal.