Since December 2008, HootSuite has grown from a modest in house tool into a global community of social media savvy professionals, agencies and enthusiasts.
Incidentally, the one millionth person to sign up is from A Coruña, Galicia, Spain, and came on board at 11:24:15:42 today.
HootSuite celebrated by launching an impromptu contest to let people guess when the millionth user would come onboard. The winner, @kelkel926 from Charlottesville, VA, got a brand new iPad for her winning guess.
Wondering what social media metrics are worth tracking? Social Media Examiner has a great post for you. Though the conversion rates are no doubt interesting, we found the “Customer Acquisitions Costs” section even more fascinating. I mean, social media is “free” right?
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, by David Meerman Scott and Brian Halligan.
The book came off the printer today and will begin shipping from online bookstores next week. It will be in stores throughout North America first week of August.