1 0 Tag Archives: content commerce
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A Look at the Google Economic Ecosystem

NPR aired the first of a two-part series about the economic system that has sprung up around Google — and in doing so takes a look at SEO, content farms, and more:

Think of Google like a well traveled interstate. It’s how people get where they want to go on the Internet. You Google “tomatoes, mozzarella and basil” to get instructions on making a caprese salad. It’s your way into the Web. And like a real highway, a whole industry has built up around the popular search engine — like fast food joints and hotels along Interstate 95.

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Content Creators Can Learn from Public media

This Slate article about the success of NPR and the…um…struggles of PBS is, in a way, a great study on the larger challenges facing news and content providers in general. Despite problems with NPR’s leadership, the network itself has flourished while it’s televised other half has languished, and there are plenty of lessons to be learned from the stories of each, not the least of which is to be brave and bold when finding a voice for your content.

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It’s Finally Here: The NYT’s Paywall

It’s been a long time coming, but the New York Times has finally announced the details of the pay wall it’s been talking about for what feels like years. It’ a little complicated, so I’ll let the NYT explain:

If you are a home delivery subscriber of The New York Times, you will continue to have full and free access to our news, information, opinion and the rest of our rich offerings on your computer, smartphone and tablet. International Herald Tribune subscribers will also receive free access to NYTimes.com.

If you are not a home delivery subscriber, you will have free access up to a defined reading limit. If you exceed that limit, you will be asked to become a digital subscriber. (more…)

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AOL Gets A Huffington Post Makeover

I’ve been curious about the direction AOL and the Huffington Post would take their new joint venture following last-month’s headline-grabbing merger announcement. With AOL undergoing a major reorganization this week, it looks like I’ve gotten my answer.

There are a lot of gritty business details here, but the biggest points are that AOL is cutting its own AOL Media operations (by somewhere in the order of 200 positions, by most accounts) and moving away from freelancers to focus more on in-house writers, while simultaneously trimming a bunch of veteran editorial staff. A surprisingly frank tweet from AOL SVP of news Jonathan Dube noted, “I have just laid off dozens of the most talented journalists & product folks I know. Need talent? Let me know!”

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Forbes Gets into Ad Game

According to minonline:

Forbes announced this week the Forbes Media Extension (FMX), which provides an ad platform of premium content vetted by the company’s editors. Aimed at reaching the affluent consumers usually identified with Forbes magazine and online properties, the FMX will use audience segmentation across a set of properties that are either owned by Forbes or are approved partners.

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Could Google’s One Pass Be a Hit with Publishers?

It looks like paid content will be the next battleground for Google to go head-to-head with Apple. If you haven’t yet heard about Apple’s new rules for in-app content purchases or Google’s One Pass storefront, it’s time to get familiar with the latest conflict in the ongoing Mountain View/Cupertino cold war.

EContent covered Apple’s sudden rigorous enforcement of its content sales guidelines earlier this month, and the terms have only gotten more restrictive since then. With the release of Apple’s subscription management features, publishers are not only prohibited from linking to an external marketplace for content sales, they’re required to offer their App Store content at the same (or lower) price as they do anywhere else. Not surprising, since otherwise you’d have companies offering much lower prices for direct buys in order to entice users away from the App Store purchases and the 30% cut for Apple they entail.

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With HuffPo Purchase, AOL Puts Another $300M Towards Content

There’ve been plenty of reactions to this morning’s news that AOL is purchasing The Huffington Post for the princely sum of $315 million ($300 million in cash, the remainder in stock). Shock. Surprise. Horror, even.

Take a look at the company’s activities for the last couple years, though, and you’ll notice that this sort of purchase isn’t anything out of the ordinary (although it is a particularly large one). Ever since subscription revenue started dropping like a rock in the mid-2000s, AOL has explicitly pursued a business strategy that isn’t too different from the recently-IPO’d Demand Media: generate tons of ad-optimized content, sell tons of ads. (more…)

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Them’s Fightin’ Words: Apple Enforces Guidelines, Rejects Sony’s E-reader App

It would appear that all e-reader hell is about to break loose. The New York Times reported today:

Some application developers, including Sony, say Apple has told them they can no longer sell content, like e-books, within their apps unless the transactions go through Apple’s system. Apple rejected Sony’s iPhone application, which would have let people buy and read e-books from the Sony Reader Store. (more…)

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Seeking Alpha & Bleacher Report to Pay Contributors

It would seem that content farms — at least a few of them — have seen the error of their big agri-business ways. Instead of churning out cheap, low-cost content (you know, like Twinkies and Doritos), Seeking Alpha and Bleacher Report have decided that high-quality, specialized goods are the way to go (like microgreens and kohlrabi at the farmers’ market).

We’d like to think our September 2010 feature “Content’s Latest Creation Model: Factory Farmed or Organically Grown” had something to do with it.

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Happy (Mobile) Holidays

Like many of you, I’ve been buying a lot of stuff lately in anticipation of Christmas. A few years back, when I lived in New Jersey, I started doing almost all of my Christmas shopping online. It was easier to have stuff delivered to Connecticut than it was to lug it all home with me a few days before the holiday. Since then, I’ve been hooked. Between free shipping, coupons delivered to my email inbox, and Ebates I’m pretty sure I come out ahead on this deal. However, according to 2ergo, those of us using old-fashioned websites to shop next year might be behind the times. (more…)

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