The Financial Times just may go down in history as the publication that stood up to Apple.
Last year 10% of FT’s new subscription revenue came through the iPad. But two months ago Apple started requiring all in-app purchases go through the iTunes store, and it seems that FT is standing its ground…perhaps to its detriment. The Financial Times apps have disappear from iTunes.
Apparently, though, the skirmish isn’t about money. Financial Times is more concerned with the customer data it gathered by processing its own subscriptions, according to PaidContent. It just goes to show the value of information. What’s a measly 30% of 10,000 (or more) iPad subscribers when you can mine the subscriber info for valuable stats that can make your product more alluring to advertisers.