During the 2008 presidential race, social media was the hot new tool. In a story called “TechPresident Takes a Web 2.0 Look at the 2008 Presidential Campaign” EContent studied the social effect. Now, as the country gears up for a new presidential campaign it seems that video games are getting in on the election game–in a slightly more sinister way.
A game called Tea Party Zombies Must Die is making headlines with violence and shock value. In 2008 we had a young, tech-savvy candidate pitted against one who could barely get his email, but this time around everyone is on the social media bandwagon. From Twitter to Facebook, it’s hard to imagine a presidential campaign (or any serious marketing effort) that doesn’t include a social arm.
While it’s hard to imagine something as silly (and strange) as a video game about zombified Sarah Palin will make much of a difference in the race, it will be interesting to see how digital technology plays into this election.